Prince Marketing Group booked longtime client Legendary Heavyweight boxing champion Smokin' Joe Frazier to host the first Legend of the Sport series inside Lagasse's Stadium at The Palazzo. Fans crowded into the ultimate sports venue to watch "Thrilla in Manila" as Frazier recounted his glory days. After a Q & A session, Frazier was presented with a Legend of the Sport trophy thanking him for his contribution to the sport and being part of the series. The crowd then stood and sang as a large birthday cake was brought out in honor of Frazier's 66th. Frazier thanked everyone for coming and then went to a private luxury box to sign autographs and take photos with the fans.

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