Prince Marketing Group Licensing Deal on Behalf of Joe Frazier
Prince Marketing Group negotiated a licensing deal with No Mas for them to add the Joe Frazier collection to its line of global icons that currently includes Muhammad Ali and Pele. Looks for t-shirts and robes to be out in 2013 licensed by The Estate of Joe Frazier. No Mas makes apparel, art and media, dedicated to “The Thrill of Victory and the Ecstasy of Defeat” and is known for exploring sports secret histories in both its products and original content.
The sport culture focused brand is carried at independent and major stores internationally including Bloomingdaleʼs, Fred Segal, Collete in Paris, and on the No Mas website at www.nomas-nyc.com. Recent video projects include producing the animated short “Dock Ellis & the LSD No-No”, which won a jury-prize at the 2010 Sundance Film Festival and contributing animation to “Straight Outta LA”, part of the Peabody Award winning ESPN 30 for 30 documentary series.